Archive for Swiftpage
If you are an Act Customer, you should be considering Swiftpage!
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As an ACT! by Sage customer, you already understand the importance of knowing as much as you can about your customers. To take this knowledge to another level, join the thousands of people who use Swiftpage to perform comprehensive management of email campaigns, and enhance their marketing and sales efforts.
Create graphical email templates with Swiftpage using its simple online editor, or import your own HTML.
Then send these emails directly to your ACT! Contacts, Look Ups, Groups and Companies – from yourself or on behalf of your sales team members.
Easily track who opened, clicked, bounced and more. Swiftpage also provides intelligence about your customers. A customer who has opened previous emails from you five times and has clicked on three links, is likely more interested than someone who opened an email once and didn’t click any link.
Snapshot by Swiftpage places important information about your customer, both from data in ACT! by Sage and from internet sources like LinkedIn into a display that’s intuitive to read and use.
It’s a long established marketing practice to continue to contact prospects at the appropriate time.
Swiftpage Drip Marketing blends simple functionality, like the ability to automatically send a sequence of marketing messages to a contact that fills out a form on your website, with intelligent technology that will send different messages to contacts based on their previous actions. For example, send a postcard to those that did not open the previous email – automatically!
From events or corporate announcements to a new customer welcome or product launch – Swiftpage provides the ability to automatically deliver marketing content and drive your ACT! by Sage sales processes.
Swiftpage and ACT! by Sage – bringing innovative technology to critical tasks, so that you can bring your talent, to everything else.
Disclaimer: I act as an affiliate resource for Swiftpage.
Does your Sales People have their own drip marketing program?
Posted by: | CommentsYou pay a signinficant amount for a sales call, why not reinforce it afterwards. If you are making a sales call, maybe even introducing a new line what would you think about this scenario?
Day 1: Send an email out asking for an appointment and to introduce a new line of interest.
Day 3: Call to set appointment a week in advance, minimum.
Day 5: Send e-mail confirming time of appointment, people attending and that a postcard will be arriving soon.
Day 6: Drop postcard in mail that has a link for a download on the new product. You will know if they download it.
Day 9: Send e-mail with appointment confirmation and introduction to a webinar on this subject several weeks away.
Day 10: Sales Call explaining whitepaper on “How it would apply to their business” and “How the Next Webinar might assist them.”
Day 12: Send survey which will enable you to channel them as a cold, warm, hot lead.
Now, this is where you will channel the prospect into the drip program that you choose. Let’s say you have a Hot, Warm or Cold prospect. This will determine the ready-made program that you have.
The cold needs more nurturing or maybe not even need the new product. We drop him into a program that emphasizes the applications, testimonials, and maybe a little more glamorous look of the product or service. We will stretch this program out over a 90-day period with a little less frequent personal contact.
The warm prospect seems to be interested but has no need that will accelerate the purchase decision. We combine some of the items above with educational information, charts, graphs that demonstrate the savings and more practical applications of the product/service. Follow-up in person or through a phone call and try to move them into a presentation. The presentation could be a webinar, download or in person. A survey follows that will demonstrate where they need to stay segmented.
The hot prospect can see the opportunity but still needs to justify expenses. We also need to accelerate the learning curve of others in the organization. We put them on the testimonial track and start pounding home the saving s of the product. This particular program weighs heavily on personal contact, video and demonstration. A survey follows that will demonstrate where they need to stay segmented.
We have not tried to be very specific but just tried to demonstrate the ability to segment your prospects effectively and maximize your sales person’s time and efforts. All of these functions can practically be handled automatically and/or by an inside person. The sales person is in complete control of what the prospect is receiving, the window they have to call and the follow-up necessary. Sounds like a plan?
