Archive for Marketing Kanban
Quallaboration Video
Posted by: | CommentsA follow up to the Quallaboration Podcast with Jim Benson is this you tube video of the same name. Jim did a lightning talk about a recent project.
About Jim Benson: His company, Modus Cooperandi, helps organizations change through the application of Lean principles, Agile methodologies, and social media. He is also the developer of the productivity tool Personal Kanban, an adaptation of Industrial Kanban. His book on Personal Kanban, which applies Lean thinking to daily living, will be out in the Fall of 2010.
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Marketing Kanban
Marketing Kanban Cadence
Agile, Scrum, Kanban, or is it just a Marketing Funnel?
Pull: The Pull in Lean Marketing
Learn from the Military on Cadence
Posted by: | CommentsIf you have not been part of it, you may not appreciate the military term of cadence. I spent 3 years in the 82nd Airborne running 2 miles a day to the sound of a voice similar to this..
30 years later, I can still repeat most of these cadences. It forever produced a rhythmic memory that unbeknownst to myself I probably still use it to walk the dog. That cadence created more than a beat to march or run by, it created a sense of teamwork and focus that I did not realize at the time.
When we were running, we were a team; we were trying to accomplish a mission together. Did a few drop out on a 6 mile jaunt that we did on Fridays, yep! But we worked together, we were in unison, we even knew what foot we were supposed to be putting forward. Our focus was on just one simple step at a time to accomplish our mission. If we simply did that we would reach our goal. The cadence called out by the sergeant took our mind away from what was left of our journey: Left, Right, Left, was all we needed!
When our heart beats irregular, we don’t function well. When our marketing is out of cadence, it does not function well. Irregularity screws up our body, it screws up our marketing also. Cadence is very important in any type of flow. In today’s marketing it is imperative. Consistent delivery of material, which I have written about many times, is one of the most important parts of marketing. Marketing should not be event driven, it is how strong the connections are between the events that make all the difference.
But if you are in cadence.. Teamwork and Focus becomes easy. At the end of the day without thinking about it we have accomplished something. I think that is why Kanban and Agile are so popular in Software Development and in my structure for Marketing. A Marketing Kanban set up with a client can allow virtual teams to know instantly what others are working on and even prioritize their work accordingly. It allows a much better way to manage your work in process. One step at a time…Left, Right, Left.
Related Information:
Marketing Kanban Cadence
Personal Kanban
VSM Guiding Principles
Cadence
Quallaboration Podcast with Jim Benson, aka Personal Kanban
Posted by: | CommentsThe relationship between Quality and Collaboration, Quallaboration was the topic of this podcast. Jim Benson, the person behind Personal Kanban was the Business901 guest to explain the meaning of it all. Quallaboration came from a lightning talk he put on when explaining a recent case study.
Joe Dager, the Host of the podcast said, “I look at the knowledge sharing, the cross training and what you’re doing with pairing. You’re taking all the different things of collaboration, all the things that you spell out and you’re making it immediate. You’re making it something that happens in real time and you’re not doing it individually, you’re doing it with a group and that’s a huge key here, is that constant feedback really does make work continuous.
About Jim Benson: Jim incorporates his background in cognitive psychology, government, and management to build community through policy and technology. His company, Modus Cooperandi, helps organizations change through the application of Lean principles, Agile methodologies, and social media. He is also the developer of the productivity tool Personal Kanban, an adaptation of Industrial Kanban which helps individuals and small teams actualize. His book on Personal Kanban, which applies Lean thinking to daily living, will be out in Fall 2010.
Related Information:
Constant Feedback makes for Continuous Work Flow
Personal Kanban
Marketing Kanban Cadence
Personal Kanban
Kanban Communication
