Archive for Innovation
Framing the Act of Innovation, as an Act of Empathizing
Posted by: | CommentsIn my Continuous Improvement journey into the Sales and Marketing field, I have taken Service Design as one of the leading concepts. One of the areas that is most evident in Service Design and Design Thinking is the aspect of Empathy. Seung Chan Lim, nicknamed SLIM has engrossed himself into a special project that I have found rather unique. The project name is Realizing Empathy and below is an excerpt from the upcoming podcast.
Slim: What’s really funny is… Basically, I would almost categorize myself as an empirical researcher. Because as much as I love books and if you come to my place you’ll see so many books, I don’t really read them as much as I probably should. I’m much more of an experiential person. So taking classes and acting is like another way of understanding, what does it mean to act instead of reading a book about it. I decided to just do it. Basically, what I learned in acting class is that it broke my preconceived notion of the idea that acting is pretending. To a certain degree, yes; there is a pretend in it. But by and large, what actors do is they try to bring in their own experiences and bring it into the moment when they’re on stage. But they do it under a frame. They do it under the name of some other character that’s inside a play.
They do it in a situation that is not their own. But what they’re really doing is they’re accessing their own personal experience, triggering them in the moment. So when the audience sees it, they may think it’s the character doing it, but they feel that what they’re doing is real because it is real. They’re trying their very best to be true to themselves.
That’s a very different way of thinking about acting. Because what they’re doing is they’re empathizing both in real time with what the character’s going through, and also before, during rehearsals, they’re constantly trying to understand what it is that this character, this writer has written, is really trying to do because the words don’t really tell you enough.
You have to have gestures. You have to have facial expressions. All these other nuances have to be coincided with the words for it to really work as a remarkable piece of artwork that moves the audience and gets them to think about things differently. It wasn’t until I took that acting class that the word empathy entered into my equation.
Website: http://realizingempathy.com/
Facebook: http://facebook.com/realizempathy/
Slim’s model talks about framing the act of making not as an act of innovation, but as an act of empathizing. The model suggests a new direction for design. It might be quite leap, or is it?
Related Information:
Side Effects of our Desires and Abilities to Empathize
Appreciative Inquiry and Organizational Change
Getting Resistance to Appreciative Inquiry?
How to Design like an Architect
It’s not about the things we make, it’s how we use the things we make
Posted by: | CommentsMaster storyteller Malcolm Gladwell tells the tale of the Norden bombsight, a groundbreaking piece of World War II technology with a deeply unexpected result.
This is a superb story for marketers and designers. It is not about the things we make, it how we use the things we make. Sounds similar to SD-Logic (The Service-Dominant Logic of Marketing by Stephen Vargo and Robert Lusch) where the premise that products and services only create the opportunity to provide value. Value is created only when the customer uses the product or service.
Helene Cote comments on Malcolm Gladwell: The strange tale of the Norden bombsight
This is not a story about war. This is the story of humankind and the paradox of our lifestyle, as explained by one given example. And Malcolm’s conclusion is simply that we need to change our patterns of thinking, not invent better ‘things’.
We are trying to invent ‘things’ to solve issues & problems we, ourselves, create, in the futile attempt to get rid of the problem, rather that figuring it out….why the problem even exists. As long as we keep asking ourselves the w r o n g questions, we will continue to create ‘things’ that allow us to impose our power, ignorance, vanity and hedonist attitudes upon others, reaping, of course, the repercussions of those actions, only to create more ‘things’ in response to that…the story goes on and that summarizes everything in our history books.
Whether it be a new pill, a butter substitute, or missile launcher, we just keep reinventing the same ‘thing’. Something to allow us to maintain the very lifestyle that is at the root of the problem. But let’s not look at that, let’s invent something new instead.
And in a way, isn’t it about varieties of spaghetti sauce ?"
Related Information:
Service Innovation – Rethinking Customer Needs
Why the Lean SALES PDCA Cycle was Created!
Can Service Design increase Customer demand?
The Service-dominant Logic of Marketing: Dialog, Debate, And Directions
If all of us need to be marketers, what’s the framework?
Present and Future of Co-creation
Posted by: | CommentsNick Coates of Promise Communities explains the fundamental rules that make co-creation possible. He shows how an idea that has been around for decades is being put back into the spotlight by communication technologies, and tells the audience what to expect for the future of this re-emerging discipline.
I think Nick presents some definitive examples and even a few of the flaws of co-creation. I think your understanding and comfortability with the notion of co-creation will increase as a result of this video. Still a wide range of interpretation around the subject
Related Information:
Lean Sales and Marketing Cycles are Knowledge Building Tactics
It’s not your Grandmother’s Lean anymore!
A Beginning Step to Co-Creation
Design Thinker exposed as Left Brain Dominant
