Archive for Design Thinking
What is Service Design?
Posted by: | CommentsContinuum and the AIGA convened a group of top business leaders and innovators from a variety of backgrounds and industries, including Disney, Facebook and Zipcar, to discuss how designing a service experience with purpose can transform a company’s image and make people’s lives better.
Designing Better Service Experiences from Continuum on Vimeo.
Watch this at least twice as there are a few comments and notes on the board that are worth noting. Still wondering what service design is? Looking for a better understanding? Try this blog post, Masters of Design Thinking Presentation.
Related Information:
Service Design via a Design Thinker ebook
Do you co-create value with your Customer?
A Service Design Thinking Primer
Blog Carnival Annual Roundup 2011: Graham Hill at CustomerThink
Masters of Design Thinking Presentation
Posted by: | CommentsI am a big fan of the two people that put this presentation together. One being former podcast guest, Arne van Oosterom, Partner at DesignThinkers in Amsterdam and the other Graham Hill who can be found on his Customer Think blog. They provide an insightful journey through a few of the latest thoughts in Service Design thinking and of course, The Service-Dominant Logic of Marketing.
Related Information:
Service Design via a Design Thinker ebook
Do you co-create value with your Customer?
A Service Design Thinking Primer
Blog Carnival Annual Roundup 2011: Graham Hill at CustomerThink
Think and Design like a Storyteller
Posted by: | CommentsStorytelling is all about engagement. Designing with a narrative in mind can make a difference between a product that merely functions will and one that engages the minds and emotions of users. This session will explore how an understanding of narrative techniques can make us better designers.
This video is a little long but an excellent presentation and more than just an overview. Take your pen and paper out and take some notes.
About Cindy Chastain-Rapp: Cindy has been exploring ways to engage an audience through storytelling, teaching, writing and design for over twelve years. Just recently she took on the role of Creative Director, Experience Architecture at Rapp, a global, full-service agency based in NYC. She’s led projects for clients ranging from BBC Worldwide to Showtime, Fuse, Madison Square Garden, Coca-Cola and Unilever. In addition to moonlighting as a filmmaker and screenwriter, she is in the process of researching a book that explores hoe the elements of story can be used as a framework for design. She also coordinates UX Bookclub NYC.
Related Information:
GE CMO sheds her view on Design Thinking
Using Agile in Management
Pull: The Pull in Lean Marketing
Lean Marketers should read Radical Management
