Archive for Product Marketing
The Origins of Plop, Plop, Fizz, Fizz.
Posted by: | CommentsActress Julianna Margulies shares a fun fact about her father: that he wrote the classic Alka-Seltzer commercial jingle "Plop, Plop, Fizz, Fizz."
Complete video at: http://fora.tv/2010/02/22/TimesTalks_A_Conversation_with_Julianna_Margulies
Julianna’s description on the #1 ad of all time was not crystal clear, I assume it was “Oh I wish I was an Oscar Meyer Wiener”. The other mention that I may or may not be correct was that dropping the two tablets in the glass was on purpose. I had always heard the story that it was done unintentionally and as a result everyone started using two tablets. Of course, this led practically to an immediate doubling of sales. Who said that you can’t measure ROI on marketing?
Related Information:
Define the Expectation, Delight the Customer
In your Organization, who is responsible for Demand?
Will the Mvp crush the Lean Startup?
Lean Thinking: Prototype early and often
It all starts with a Vision!
Posted by: | CommentsIn this weeks podcast The Aroma of a Good Vision, I asked Ari Weinzweig, CEO and co-founding partner of Zingerman’s in Ann Arbor, MI to share the “secrets” that have helped take Zingerman’s from a 25-seat, 4-person start up to a nationally known, $40,000,000-organization employing over 500 people. He said it all starts with a Vision. Below is a fun video clip on a few visionary thoughts from Greg Dicum’s Ignite presentation, Why do We Fly, at Where 2012.
Related Information:
Root Cause Analysis of Success
Mastering Positive Change
Continuous Improvement Sales and Marketing Toolset
In love with your products more than your customers?
What is Service Design?
Posted by: | CommentsContinuum and the AIGA convened a group of top business leaders and innovators from a variety of backgrounds and industries, including Disney, Facebook and Zipcar, to discuss how designing a service experience with purpose can transform a company’s image and make people’s lives better.
Designing Better Service Experiences from Continuum on Vimeo.
Watch this at least twice as there are a few comments and notes on the board that are worth noting. Still wondering what service design is? Looking for a better understanding? Try this blog post, Masters of Design Thinking Presentation.
Related Information:
Service Design via a Design Thinker ebook
Do you co-create value with your Customer?
A Service Design Thinking Primer
Blog Carnival Annual Roundup 2011: Graham Hill at CustomerThink
