Archive for Product Launch
Side Effects of our Desires and Abilities to Empathize
Posted by: | CommentsWhat is Creativity, Innovation, and Transformation?
The act of making is not about creativity or innovation, but rather a challenge to empathize with others different from ourselves. That other may be a character in a play, a fellow actor, a piece of wood, a dancer, or even your own body. We often think we know them, but really… have no idea.
Find out more about the launch of this project at http://kck.st/x2GC4I.
Website: Realizing Empathy
Related Information:
My Engagement Strategy – Appreciative Inquiry
The Strength of an Architect is in their Collaborative Abilities
Critical and Creative Thinking benefits the Problem Solver
Service Design through the Eyes of a Design Thinker
The Strength of an Architect is in their Collaborative Abilities
Posted by: | CommentsMy initial interest for this podcast was the perspective of Design from an Architect’s viewpoint. How does it differ from an industrial engineer or even an industrial designer, or other Design fields such as marketing? What makes an architect thought process different? I was surprised not in the answers that I received from my guest, Zachary Evans, an architect and partner at Kelty Tappy Design, Inc. What did surprise me is the lens that they looked at things. In musical terms, they were not the composer of magnificent musical piece but rather the orchestra leader that enable a variety of talents to perform at their best for the audience (the customer).
I might have been just lucky selecting the right architect to interview but I found that the strength of design was in the collaborative ability of the designer. There was no shying away from customer involvement, it was welcomed and actually a sign of failure if it was not solicited. Thinking like an architect has many similarities to SD-Logic (The Service-Dominant Logic of Marketing by Stephen Vargo and Robert Lusch) where the premise that products and services only create the opportunity to provide value. Value is created only when the customer uses the product or service. Enabling the use is the central theme of most architecture and Zach does a good job in relating that concept. 
Download Podcast: Click and choose options: Architect or go to the Business901 iTunes Store.
Zachary Evans is an architect and partner at Kelty Tappy Design, Inc., a Fort Wayne architecture, planning, and urban design firm. A Ball State University graduate (Muncie, Indiana), Zach holds professional architectural registrations in Indiana and Ohio and is certified by the National Council of Architectural Registration Boards (NCARB). He is an active member of the American Institute of Architects (AIA) Fort Wayne Chapter, and currently serves on the City of Fort Wayne (Indiana) Downtown Design Review Committee.
Related Information:
Should your Organization start Thinking like an Architect?
How to Design like an Architect
An Architects view of Prototyping and Modeling
What’s New in Business Model Generation?
Critical and Creative Thinking benefits the Problem Solver
Product Design centers on Use and Experience
Posted by: | CommentsWe swim in an ocean of products. Behind each one, there is someone (hopefully) thinking about the way we experience it.
In this episode of Off Book, they explore three aspects of product design:
- Build quality and engineering fundamentals
- Humanism and sustainability
- Speculation on the future of the product experience.
In discussion with the 4th generation owner of a classic brand, a brilliant designer of socially progressive products, and an MIT researcher looking to revolutionize the product experience through 3D printing, they capture a sense of the values and challenges in the contemporary world of product design.
What I liked about the video is how design is influenced not by features and benefits. Rather influenced by use and experience.
Related Information:
Do You Know the Right Job For Your Products?
Prototyping into a Working Form
Prototypes provide a Pathway for Connecting with Customers
Lean Thinking: Prototype early and often
