Archive for Mirror Marketing
The importance of PDCA in Marketing
Posted by: | CommentsWhen I discuss PDCA as a knowledge building activity, many people struggle with that concept. They may even struggle more with the concept of using PDCA to close the knowledge gaps within a Customer Decision making process. This video with Joe Pine discussing, “The Importance of Design Tools for Mass Customization” makes a case for utilizing PDCA as the Design Tools. I may be putting words in Joe’s mouth but as you watch this video, what else would you use?
To me, this is the excitement of Lean. Lean Sales and Marketing when applied properly will give you this ideal that the customer is looking for. It’s that commitment to reaching that ideal. PDCA is that system aspect. The exercises you use to get there in your own way.
PDCA will take you step by step towards this ideal. The focus is very much on diagnosing the problem first before anything else. You won’t solve customers’ problems for them. You will work/collaborate with customers on how to solve the problems and expand on customization.
Review the blog post, Mass Customization is not Mass Customization
Related Information:
Scaling the Customer Decision Making Process
Lean needs Marketing, more than Marketing needs Lean!
Customer Experience more powerful than the Supply Chain?
Can the customer be front stage in your organization?
The Zappos Culture Defined!
Posted by: | CommentsThis is a transcription of the Business901 podcast, Developing a winning Culture the Zappos way!. My guest on the podcast Joseph Michelli takes you through the Zappos company culture now and what may be the future. Joseph’s latest book is The Zappos Experience: 5 Principles to Inspire, Engage, and WOW.
Related Podcast: Developing a winning Culture the Zappos way!
Related Information:
Is Zappos the Next Toyota?
Successful Lean teams are iTeams
The use of Hansei in Lean Sales and Marketing
Does the Customer Experience mimic the Employee Experience?
Are you having this conversation with marketing?
Posted by: | CommentsEssential concept in the new way of thinking about Marketing the SD Logic, is that customers are always co-creators of value… It’s the way that the customer sees value, whether it’s in the physical good, or if it’s in a service or a combination of both of those and if they don’t see benefit to them they’re not going to engage with you.
So, is your marketing firm having this conversation with you? If words like SD-Logic, Service Dominant, Co-Creation, Value in Use, Customer Decision Making Process, Experience Economy, etc. are not just part of your normal marketing conversation, you may need to re-consider your marketing communication efforts.
Related Information:
5 Cs of Driving Market Share
How new is Service Dominant Logic and does it apply now?
Will Product Managers embrace Open Innovation?
Putting Customer Value in the Product Lifecycle
Lean Sales and Marketing Cycles are Knowledge Building Tactics
