Archive for May, 2010
Lean Rock Stars assembled for Indy Management Workshop
Posted by: | CommentsI have first hand knowledge of several of these instructors and the ones that I do not are well renowned in the Lean field. I can hardly think of a better cast that could be put together. I wonder if Lean Enterprise will put together a film clip like this for these Rock Stars? I think they should.
Lean Enterprise Institute recently announced 6 Lean Management Workshops for Indianapolis. The training sessions will help Lean Thinkers launch and sustain lean transformations in manufacturing and nonmanufacturing processes. The nonprofit Lean Enterprise Institute will run workshops June 22-24, 2010, in Indianapolis on how to implement and sustain lean management methods in manufacturing, service, and office processes. The sessions, which will run from 8 a.m. to 4 p.m. at the Hyatt Regency Indianapolis, address how to apply basic and more advanced lean concepts. The lean management workshops and the instructors are listed below:
Key Concepts of Lean – Understanding the Toyota Production System – Instructor(s): David Meier
Managing to Learn: The Use of the A3 Management Process – Instructor(s): John Y. Shook, David Verble, Marek Piatkowski, Tracey Richardson
Value-Stream Mapping for the Office and Service – Instructor(s): Jim Luckman
Change Agent Skills for Lean Implementation Leaders – Instructor(s): David Verble
Lean Problem Solving Instructor(s): Tracey Richardson
Optimizing Flow in Office and Service Processes – Instructor(s): Drew Locher
Related Posts:
LEI Workshops
6 Lean Management Workshops for Indianapolis
Who is your Lean Rock star?
Agile, Scrum, Kanban, or a Marketing Funnel?
Posted by: | Comments
Do you think it is Scrum? Do you think it is Kanban? Do you think it is a Marketing Funnel? …or is it all three? Or maybe Agile? This is an empirical view of Value Stream Marketing.
The drawing is reflective of a Scrum sprint. Scrum is an iterative, incremental framework for project management and agile software development. The sprint is typical a two to four week process with the large loop representing the overall process and the smaller (top) loop representing a twenty-four period and the daily scrum meeting. In the Value Stream Marketing Process, I use the loops to demonstrate a higher level of intimacy with a prospect. The top loop is for existing customers to nurture an even stronger relationship.
The three separate areas of the diagram will have their own Kanban board, if there are separate teams working on them, or you could visualize each as a separate swim lane. Separating these three processes apart allow you to better identify the process steps and the tools needed to facilitate the value stream flow. And, of course, using a Kanban board for this process will help you identify where the process is not working or where the bottleneck is occurring.
The Kanban board is where the actual work gets done. We want to limit unnecessary work in process to be no higher than it needs to be to match the control point or pacemaker of the process (bottleneck). We will use these boards to limit Work in Process into each stage and as a result create a smoother work flow(Heijunka) with a goal of eliminating what Lean refer to as the 3 M’s, Muda (Waste), Mura (Unevenness or Inconsistent) and Muri (unreasonable). This way we maximize your marketing efforts to the fullest extent.
Scratching your head a bit? We will develop our Kanban Boards in later posts which will clarify things a bit. Don’t get hung up on process. All you really need to do is break down your present marketing systems onto a Kanban board and start.
Related Posts:
Pull: The Pull in Lean Marketing
Value Stream = Involve-Influence-Interaction- Intimacy-Commit: Value Stream Marketing and the Indirect Marketing Concept
Marketing Kanban: Marketing Kanban
Six Sigma Marketing Lessons from Eric Reidenbach
Posted by: | CommentsDr. Eric Reidenbach was a guest on the Business901 Podcast and below is a transcription of the episodes.
Six Sigma Marketing is a fact-based, disciplined approach for growing market share in targeted product/markets by providing superior value. The Six Sigma Marketing Institute is dedicated to the advancement and deployment of Six Sigma Marketing. At the heart of SSM is a modified DMAIC process that provides the architecture for growing top line revenues and market share.
Dr. Reidenbach is the author of over 20 books on marketing and market research. His most recent books include:
Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers 
Six Sigma Marketing: From Cutting Costs to Growing Market Share![clip_image001[1]](http://processequipmentmarketing.com/wp-content/uploads/2010/04/clip_image0011.gif "clip_image001[1]"){kind=small}
Related Podcast:
The Nature of Value Podcast with Dr. Eric Reidenbach
Interpreting the use of Data in Marketing
