Archive for April, 2010
Customer Value Lens
Posted by: | CommentsIn part 2 of this 3 part podcast Mike Dalton the founder of Guided Innovation Group, discussed The Customer Value Len. Mike says, "That means the first thing you have to do is be out in the marketplace, be out with customers, potential customers or new markets and be looking for the problems, the things that they are trying to do that are difficult for them."
In Mikes recent book, Simplifying Innovation: Doubling speed to market and new product profits – with your existing resources
“A Theory of Constraints approach to the process of innovation was long overdue. Production, project management, supply chain, and policy constraint analysis have all been comprehensively addressed. But until now, no one has thought to examine the ramifications of constraint theory on the challenge of innovation. Mike Dalton’s novel was worth waiting for. Simplifying Innovation synthesizes innovation best practices and the focusing step framework to create a powerful new application of TOC. Let it stimulate your imagination as it did mine.” –H. William Dettmer, author of Strategic Navigation
“Inside a fascinating business novel, that I literally couldn’t put down, Mike Dalton has created a hands-on field manual to extending the Theory of Constraints to innovation – I only wished I had the benefit of Mike’s insights during my days as an R&D leader in Bell Labs.” –Dr. Matthew W. Sagal, co-author of The Strongest Link
Mike’s company, Guided Innovation has created The Guided Innovation System™ , their unique TOC-based approach to rapid innovation improvement is helping companies slash time to market in half and nearly double new product profits.
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Value Stream Marketing and the Indirect Marketing Concept
How effective does your Sales and Marketing team work together?
Posted by: | CommentsMany organizations would say not at all. Others believe they do, but really don’t know. A few will say very well, but I would believe these really, really don’t know. Why since they are so intertwined do they not work well? A few reasons:
No wonder they don’t like each other. However, I think I have an answer. In Lean Product development Eric Reiss believes that you need both a programming and customer development team. My idea is to make the marketers like the programmers and sales like the customer development team. My post on the subject, Receiving Better Response Rates thru Agile displays the diagram of the interrelationship that must be developed and elaborates on their roles.
But the bottom line is that they have to start building trust. They have to break down the dysfunctional aspect that exist between the two. They have to build Trust. Who better to explain this than one of my favorite authors Patrick Lencioni? In this short video, Patrick pinpoints the issue of group behavior in the final book of his popular corporate fables trilogy. The Five Dysfunctions of a Team: A Leadership Fable tells a story and teaches lessons about using leadership to inspire real teamwork.
Patrick has a complete Five Dysfunctions of a Team Workshop Deluxe Facilitator’s Guide Package that is outstanding and can be a great start for not only sales and marketing but your entire organization.
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Alliances and Tools in Innovation
Posted by: | CommentsIn part 3 of this 3 part podcast Mike Dalton the founder of Guided Innovation Group, discussed Alliances and tools used in Innovation. I think you might be surprised with some of the answers. 
In Mikes recent book, Simplifying Innovation: Doubling speed to market and new product profits – with your existing resources
Whether you are struggling to get more sales impact from your new product and innovation investment or are growing strongly but still interested in taking your innovation performance to the next level. Customer Value Lens and much more. The book was just released in January and has received some good reviews.
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